The immortal jelly fish is said to live on forever.
A business can exist for as long as it chooses to exist.
There are constantly changing business conditions and adaptation is required to remain efficient and profitable. One of the most rapidly changing parts of business is Information Technology.
Technology has become a critical part of every successful business and a key requirement for new businesses as well. To remain relevant and successful, technology has to play a central role in almost all aspects of business operations. Technology may be seen as an obstacle if not planned for and on the other hand when fully embraced is an indispensable enabler to do way more than previously possible!
As with the immortal jelly fish, every business – no matter how efficient it is currently, should plan to ‘refresh’ its technology to keep up or stay ahead within its vertical. Disruptions to the various industries today by ‘tech startups’ would not have been called disruptions if existing businesses innovated as they grew over the years. From within them they could have anticipated the future or even created the future by using technology to advance its processes and operations. A ‘resting on the oar’ would have been non existent if there was a constant sense of urgency to improve on business successes and client experiences. A constant sense of thriving instead of just surviving would have made the difference.
It is never late to make a change, as long as it is the right thing to do. Every business should critically and regularly look at its processes and operations with a view to making things even better and setting new standards for itself. Information Technology should be at the center of every business decision and aligned to produce measurable results or outcomes and ultimately increase profits significantly.
The Vision of the business and its Mission should be made to ride on the wings of technology at all times. While technology may change, the Vision and Mission of your business may stay the same and this is a good thing if technology is constantly adopted and adapted to power these two powerful twin pillars of the business.
Subject every part of your business through the lenses of value and drive your business based on the values that matter to your business and your clients:
Can these values be amplified?
Do these values have specific outcomes?
Are your values goal oriented or do goals define your values?
How can technology play a part in enabling you achieve your goals as aligned to your business values?
The answer to these questions will create a change in perspective that will open your business up to a whole new world of possibilities and timeless existence….
